Successfully developing an app or video game for iOS or Android requires a clear process. From the prototyping phase withThe illustration and graphic design team to make the mockups of the product, for its conceptual and functional validation. Definition of themain KPIs (Key Performance Indicators) for the product, thus integrating them from the launch to be able to make decisions based on dataDDDM (Data Driven Decission Making) objectives. Then following the iterative process, develop the first MVP (Minimum Viable Product)to perform a Soft-Launch and start evaluating the metrics collected with the first group of target users (Target Customers).From this point begins the process of improvement and adjustment (Tunning Process) to achieve the objectives of the product.